The Obvious Choice 214 | Steve Kamb - When You Don't Stand Out In The Fitness Space
When you just want to help people get healthier, it's hard not to get lost in the crowd of other coaches.
You don't have to be the biggest, strongest, most fit to stand out. Standing out is easier, and more fun, than you might think.
- Engineering your product for your specific person
- When you don't stand out in the fitness space
- The 10% rotation rule for your content and how to build trust with Easter eggs
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