220. The Biggest Mistake Solopreneurs Make: Selling to “Everyone”

Before you dive headfirst into your solopreneur journey, there are two things you absolutely need to nail down: your competition and your customers.

In this episode of The Aspiring Solopreneur, Joe and Carly continue the series on the Solopreneur Success Cycle and break down why “everyone” is not your audience, how to spot opportunities your competitors are overlooking, and why creating personas (yes, even giving them names and backstories) can completely change how you connect with your market. 

Whether you’re refining your niche or just starting to sketch out your customer base, this episode will give you practical insights to avoid spinning your wheels and start building a business that truly resonates.

Okay, this might be the craziest offer we’ve ever made. We’re giving away a solopreneur platform that normally costs five hundred dollars a year…For twenty-five bucks. And not for a month, not for a year… forever.

All you have to do is pre-order our new book: Solopreneur Business for Dummies.

When we first went solo, we thought we could just Google our way through it. But the advice out there?

It was built for startups with teams and money, not someone trying to do it all themselves. We kept thinking: “There’s gotta be a better way.”

So we made one. LifeStarr Premier is the system we wish we had back then: the tools, the strategy, the community, all in one place.

Go to book.lifestarr.com to lock it in.

This deal goes away when the book drops, October 6, 2025, and it’s not coming back.

Pre-order the book. Upload your receipt. You’re in. For good.