Behavioral Grooves Podcast cover image

Behavioral Grooves Podcast

Decoding Behavior Change | Bri Williams [Republish]

Jan 29, 2024
59:38
Snipd AI
Bri Williams, a pioneer in applying behavioral principles to businesses, shares her model for dismantling barriers to behavior change. Topics include priming, nudges, and origami toilet paper. She also provides three tips for improving habits and discusses music recommendations. So join the conversation with Bri Williams and expand your knowledge of behavioral science!
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Podcast summary created with Snipd AI

Quick takeaways

  • Bri Williams' model for behavior change focuses on dismantling barriers like apathy, paralysis, and anxiety.
  • Observation and finding opportunities to intervene are crucial for applying behavioral insights and influencing behavior.

Deep dives

Brie Williams' model: Removing barriers to behavior change

Brie Williams discusses her model for behavior change, which focuses on removing the three main barriers: apathy, paralysis, and anxiety. By understanding what people are currently doing (point A) and where we want them to be (point B), we can identify and address these barriers to facilitate behavior change.

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