Behavioral Grooves Podcast Decoding Behavior Change | Bri Williams [Republish]
Jan 29, 2024
Bri Williams, a pioneer in applying behavioral principles to businesses, shares her model for dismantling barriers to behavior change. Topics include priming, nudges, and origami toilet paper. She also provides three tips for improving habits and discusses music recommendations. So join the conversation with Bri Williams and expand your knowledge of behavioral science!
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Behavior Change Model
- Start with a clear behavioral objective: what do you want people to do?
- Analyze the current situation (point A) before defining the desired outcome (point B).
Individual vs. Segment Focus
- Bri Williams' model focuses on individual behavior change within a specific context.
- It considers both individual actions and broader segments.
Active Behavior Change Model
- Bri Williams' model actively guides users through barriers to change unlike other models.
- It identifies if apathy, paralysis, or anxiety is at play, enabling targeted interventions.