StreamTime Sports Blue Wire CEO Kevin Jones reveals the secrets of a successful sports podcast
Jun 8, 2022
01:08:47
For the latest episode of StreamTime, SportsPro chief executive Nick Meacham welcomes on Kevin Jones, chief executive of Blue Wire Podcasts, to dive into the business of the sports podcast.
Before that, in part one, Meacham and SportsPro senior content manager Chris Stone discuss the strategy behind Overtime’s new OT7 football league; why are Warners Bros Discovery selling PGA Tour rights to Sky Sports; the thinking behind LIV Golf’s broadcast model; DAZN’s new pricing structure and why TikTok is launching paid content.
Before that, in part one, Meacham and SportsPro senior content manager Chris Stone discuss the strategy behind Overtime’s new OT7 football league; why are Warners Bros Discovery selling PGA Tour rights to Sky Sports; the thinking behind LIV Golf’s broadcast model; DAZN’s new pricing structure and why TikTok is launching paid content.
In part two, Jones, who oversees an operation managing more than 250 sports podcasts, provides a 101 on the business.
The conversation spans how Blue Wire supports its talent with the production and commercialisation of their audiences, what brands are spending money on and why athletes are so fond of the medium.