Why DECIEM'S Black Friday Boycott Works

A successful brand founder reveals the bold strategy of shutting down on Black Friday while still thriving. The conversation shifts to the Slowvember initiative, which promotes mindful shopping against hyper-consumerism. They discuss the ethics behind strategic boycotts, particularly in the luxury sector, and how these decisions influence consumer behavior and brand loyalty. The challenges entrepreneurs face daily and the tools that help maintain focus are also highlighted, showcasing a unique approach to navigating the retail landscape.