17 Absolutely Killer Meta Advertising Tips From The Best Media Buyers on the Planet

5 snips

Nov 3, 2023

Media buyers share valuable tips on optimizing meta advertising, custom events, engaging with YouTube audience, optimizing leads with the pixel, success despite iOS changes, analyzing audience engagement and sales, avoiding wasted budget, effective creative testing strategies on Facebook and TikTok, and the importance of building relationships with content creators and customers.

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Introduction

00:00 • 2min

Optimization Strategies, Advantage Campaigns, TikTok Ads, and AI Tools for Media Buying

01:52 • 5min

Optimizing for Offline Events and Custom Conversions

06:33 • 20min

Analyzing the Overlap Between Campaigns and Discussing Advantage Plus Audience and Dynamic Product Ads

26:15 • 4min

Optimizing TikTok and YouTube Ads

29:48 • 11min

AI Creatives, Voiceovers from Pet's Perspective, and Cute Content: Insights for Advertising

40:35 • 2min

Building Relationships for Business Growth

42:47 • 7min

We dive into the tactical side of digital marketing, sharing valuable insights and actionable tips. From the nuances of tracking offline conversions to the debate of lifetime versus daily ad budgets, our team of media buyers uncover the strategies that are moving the needle in today's fast-paced digital landscape. We also explore the power of content creators in building brand loyalty and the importance of customer reviews in amplifying brand presence.

Chapters:

00:00:00 - Important Tips for Media Buyers and Advertisers
00:01:15 - Insights into Optimizing Meta Advertising and Custom Events
00:04:46 - Regular Engagement and Feedback on YouTube Channel
00:06:10 - Optimizing Leads and Credit Reports with the Pixel
00:07:16 - Exploring Custom Events and Managing Event Selection in iOS
00:10:00 - Success with Click Bank and Shopify Despite iOS Changes
00:13:16 - Potential Concerns with Wicked Implementation and Client Acquisition
00:16:01 - Analyzing Audience Engagement and Sales for Long-term Business Growth
00:20:13 - Advantage Plus Enhances Opportunity for Opportunistic Conversions with Exclusions in Place
00:23:12 - Misunderstanding Advertising Exclusions Led to Wasted Budget
00:28:03 - Analysis of Customer Preferences and Marketing Strategies
00:30:23 - Preparing for Creative Testing on Facebook: Maximizing Video Lifespan
00:32:07 - Effective Creative Testing Strategies for Facebook and TikTok Ads
00:35:40 - Irrelevance of Copy in Video Text on Social Media Platforms
00:39:58 - AI's Role in Creating Unique Graves and Identifying Authenticity
00:43:24 - Importance of Monitoring and Utilizing User-generated Content in Branding

LINKS AND RESOURCES:

Episode 529: How To Hack The IOS 17 Tracking Parameters With Scott Desgrosseilliers
About Advantage+ shopping campaigns
Aspire IO
Episode 532: Behind The Scenes Of Tier 11: Research, Insight, And Strategy
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

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Tier 11 Data Suite