Make Money as a Life Coach® Ep #359: MVP: Selling General Life Coaching
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Oct 29, 2025 Many coaches struggle with the pressure to choose a niche, but there's a compelling case for general life coaching. Real success stories demonstrate that coaches can thrive by addressing diverse client needs. The episode dives into why clients often prefer general coaching, wanting help across multiple areas. Stacey emphasizes that strong foundational skills come from varied experiences rather than specialization. Ultimately, it’s energy and belief in coaching's value that attract clients, not just a clever niche.
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Real Coaches Who Made General Coaching Work
- Stacey describes several real coaches who sell general life coaching to prove it's profitable and credible.
- She uses her personal relationship with Bev Aaron to show you can fill a roster without social media or heavy branding.
General Coaching Is Coaching, Not Chaos
- Selling general life coaching simply means selling the service of having a life coach, not endless topics.
- Many clients actually want to improve multiple life areas, so general coaching matches their desire for broad change.
Focus On Client Experience First
- Stop obsessing about business details and focus on your client's experience instead.
- Meet people, practice describing coaching, and let results (the 'smell of the cupcakes') bring clients in.