Do you really know? Why do we get addicted to social media?
Dec 29, 2025
Discover how the average UK resident spends 110 minutes a day on social media, often starting their day with a scroll. Explore the brain's reward system and the dopamine surge that makes social media addictive, almost akin to substances. Learn how the unpredictable nature of feeds compares to casino slot machines and get insights on whether platforms are designed to hook us. Finally, Joseph shares tips on scheduling breaks to reclaim control. Don't miss the engaging discussion around our social media habits!
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Dopamine Drives Compulsive Scrolling
- Social media triggers the brain's reward system by releasing small bursts of dopamine for actions like likes and videos.
- These unpredictable rewards create anticipation and repeated checking similar to slot machines.
Validation Reinforces Usage
- Social validation through likes, comments and shares boosts self-esteem and reinforces use.
- Dopamine's temporary reward fades quickly and then increases craving for more interactions.
Variable Rewards Mimic Gambling
- The unpredictable timing and variable rewards on social apps produce anticipation and excitement.
- Experts compare that effect to playing casino slot machines using lights, sounds and animations to hold attention.