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Patrick Campbell (ProfitWell) Joins for a Growth Model Breakdown of Loom, Plus Patrick Campbell’s Pricing Corner

Oct 19, 2023
Patrick Campbell, Founder and CEO of ProfitWell, joins for a growth model breakdown of Loom's acquisition by Atlassian, discussing growth loops and environmental loops. Also, he shares insights on Unity's pricing change, AI's monetization challenges, and the impact of the macroeconomy on software companies.
01:27:50

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Loom's growth was fueled by a user-generated and user-distributed content loop, driving acquisition and engagement.
  • Loom's pricing model strikes a balance between user adoption and revenue generation.

Deep dives

Retention and Activation

Loom is a screen recording tool that solves the problem of asynchronous communication. It has a weekly natural frequency of use and measures retention through weekly active recorders. The main factors that influence retention are the use case, environmental factors, and reducing camera anxiety. Activation, particularly overcoming camera anxiety, is a key challenge in getting users to adopt the new behavior.

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