Thomas Thwaites, an innovative design researcher, shares his quirky journey of constructing a toaster from scratch, which reveals the complexities behind simple products. He reflects on existential themes, pondering whether we possess more knowledge than our ancestors. Thwaites humorously explores the idea of becoming a goat to escape human complexities, discussing how animals may experience less existential dread. He also tackles the challenge of creating a harmless car, emphasizing the philosophical implications of our technological designs and their alignment with human values.
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Quick takeaways
The surprising complexity in manufacturing even simple items like toasters highlights the intricate global networks behind mass production.
The speaker's project of constructing a toaster from scratch reveals the disconnect between conceptual design and practical material capabilities.
Exploring the goat's perspective encourages a reevaluation of human existence, questioning progress and our roles in complex systems of consumption.
Deep dives
The Complexity of Everyday Objects
The discussion centers around the surprising complexity involved in the manufacturing of everyday household items, specifically a toaster. Despite being a cheap and seemingly simple electric appliance, a toaster is made up of over 400 individual parts sourced globally, each requiring specialized manufacturing processes. This complexity highlights the often-overlooked intricacies behind mass-produced items that only cost a few pounds. The speaker expresses astonishment at the vast network of global production that culminates in such an inexpensive product.
Designing from Raw Materials
The speaker embarks on a project to construct a toaster from scratch, arguing that designers should understand the complete manufacturing process of an object. This journey begins with simplifying the design to focus on a limited number of materials, such as steel, copper, mica, and plastic. Each material presents unique challenges, from sourcing raw materials to understanding the complexities of material properties and processes. Their experience underscores the disconnect between conceptual design and the real-world capabilities of production and material science.
Experiential Learning in Metallurgy
In pursuit of making steel, the speaker approaches experts in metallurgy and embarks on a challenging quest for iron ore. They visit a decommissioned iron mine only to discover the complexities and historical context behind contemporary mining practices. The project illustrates the dramatic reduction in accessibility of raw materials due to industrial advancements and shifting economic landscapes. It becomes evident that learning through practical engagement with these materials can provide deep insights into the field of metallurgy.
The Role of Technology in Simplification
Throughout the project, the speaker wrestles with the balance between human effort and technological assistance. For instance, while attempting to smelt iron in a makeshift furnace, they ultimately resort to using a microwave for efficiency. This juxtaposition provokes reflections on how modern technology can facilitate or hinder understanding of traditional crafting methods. It raises profound questions about the implications of relying on technology to bridge the gap between complex industrial processes and the simplicity of raw materials.
Shifting Perspectives on Progress
Undertaking these design projects leads to a reevaluation of the traditional notion of progress, which often prioritizes technological advancement and economic efficiency. The exploration encourages questioning how humans perceive their roles within increasingly intricate systems of production. Rather than viewing evolution as a linear journey towards improvement, the speaker suggests embracing a more cyclical understanding of existence that celebrates simpler ways of being—similar to a goat's perspective. This reflection beckons a deeper analysis of our relationship with consumption, waste, and sustainability.
Embracing New Identities
In a separate project, the speaker experiments with transforming into a goat to explore concepts of identity and agency. This endeavor, while humorous and thought-provoking, becomes a vessel for understanding an animal's perspective on life—a stark contrast to human complexities. Interacting with goats leads the speaker to moments of realization regarding social hierarchies and the instinctive behaviors of animals. It emphasizes the absurdity and depth of our human experience, questioning the nature of each individual's connection to their environment.
How hard is it to construct a toaster from scratch? Do we in modern times individually have more knowledge than individuals living 100 or 1,000 years ago? Should corporations be thought of as a kind of emergent artificial intelligence? To what extent are corporations — and more broadly, whole economies — aligned with human values? Which animals experience the smallest amount of existential dread? Are humans at the top of the evolutionary "pyramid"? Is it possible to make a completely harmless car? Or is it even possible to make a completely harmless anything? What are the differences between "Cowboy Earth" and "Spaceship Earth"?
Thomas Thwaites is an award-winning design researcher and author of two acclaimed books, The Toaster Project, and Goatman. His sometimes eccentric projects explore the psychological and social impacts of technology as we struggle to find a sustainable future. His work is exhibited at museums and galleries worldwide, and is in the permanent collections of the Victoria & Albert Museum in London, The Boijmans Museum in Rotterdam, and the Banque de France. He has a BSc. in Human Sciences from University College London and an MA in Design Interactions from the Royal College of Art. Learn more about him at his website, thomasthwaites.com.