Switched on Pop Auto-Tune always and forever
Dec 24, 2024
Charlie Harding, music journalist and co-host of a popular podcast, joins David Pierce, Editor-at-large at The Verge, to explore the ubiquitous presence of Auto-Tune in modern music. They trace its origins back to the oil industry, discuss its evolution from a correction tool to an artistic staple, and analyze its impact on authentic musical expression. The duo reflects on the future of AI in music, debating how this technology might redefine creativity and authenticity, while also considering the resurgence of raw sounds in a tech-heavy landscape.
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Auto-Tune's Unexpected Origin
- Auto-Tune was surprisingly invented by Andy Hildebrand, a geologist working in oil and gas.
- He applied wave seismology techniques, used for finding oil, to create pitch correction for vocals.
Cher's Impact
- Though intended for subtle correction, Auto-Tune's 'Cher effect' in "Believe" (1998) popularized its distinct sound.
- Kid Rock's "Only God Knows Why" technically predates this but wasn't a single initially.
Auto-Tune's Initial Purpose
- Early Auto-Tune was meant to subtly enhance vocals, not create the 'Cher effect'.
- Overuse, like in Maroon 5's "She Will Be Loved", drew criticism for its artificial sound.