Making Science Easy with Great Marketing Campaigns with Matt Roszell at On The Ridge Communications

Matt Roszell is an award-winning storyteller and communications leader with 25+ years of experience across biotech, tech, food and consumer brands. He now consults with companies—from startups to industry leaders—on brand and media strategy, investor communications, crisis communications and employee culture.

He’s an expert in designing and delivering blockbuster branded media strategies that break through crowded channels. In just the past five years, his work has generated nearly 3 billion media impressions across 400+ articles and helped raise more than $250 million in early-stage funding. His campaigns have been featured in The Wall Street Journal, Fast Company, Bloomberg Businessweek, NPR, CNN and more.

Previously, Matt led marketing and communications at Elo Life Systems and Motif FoodWorks—high-profile startups backed by investors including Bill Gates, Novo Holdings, BlackRock and even Robert Downey Jr. (yes, Iron Man himself). He’s also held senior roles at Vertex Pharmaceuticals, Workday, Yahoo! and Gap.

Matt began his career shaping narratives for Congressman Joe Kennedy and at the global PR agency Shandwick, supporting major brands across industries. He earned his BS in Communications with a minor in Political Science from Boston University, where he competed in NCAA Division I track and field and was recognized as an America East Scholar-Athlete. He lives on the coast of Massachusetts with his two kids and a cat that plays fetch.

Matt can be reached at matt@otrmarcomm.com. And via Linkedin at: https://www.linkedin.com/in/matt-roszell. His website is here: https://www.otrmarcomm.com/

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