E291: The 10 Things I’m Looking For In My Next Ecommerce Business

Nov 18, 2019

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After selling ColorIt back in April, it’s left me with an itch that I just can’t scratch with the other brands that I have. I’m looking for something that I can sink my teeth into and improve their revenues drastically using the strategies and lessons I’ve learned through the school of hard knocks over the past 6 years since I started Treadmill.com.

In today’s podcast, I go over the criteria of the next business I’m looking to buy. These criteria come from a long list of lessons I’ve learned since I started Treadmill.com, and I can’t wait to get started on this.

I want a business that can be a legitimate brand. (12:19)
A business that has a direct audience in Facebook or a product that can respond well to a large group. (14:18)
A business with good profit margins, at a target of 5x ROI. (16:09)
Something that we can create a lot of content around. (17:46)
A product that can be shipped via FedEx, USPS, and that's not over 70 pounds. (19:39)
Items that are not a passing fad. (21:08)
Something that I’m personally passionate about, and would be a customer for. (21:16)
A product that has a good lifetime value of, and that there’s repeat purchases for. (24:39)
A business where I can add a lot of value. (25:52)
A business that will make great content for Ecomcrew. (27:34)

This episode of the Ecomcrew podcast is brought to you by Brex. Brex is a corporate credit card specifically built for the Ecommerce Seller in mind — no personal guarantee needed, net 60 terms and if you use our code “Ecomcrew”, you get 50,000 bonus Brex Points that you can use for cash back on any transaction, or business travel via Brex Travel.

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Happy selling and we'll talk to you soon!