The State of Social Care in 2023

Join us as we unpack the evolving landscape of social media customer service with social media trailblazer Brooke Sellas. Drawing on data-driven insights and real-world stories, Brooke outlines key trends shaping social care in 2023.

We explore the meteoric rise of AI, from generative chatbots to predictive analytics. Brooke stresses the need for thoughtful AI implementation tailored to audience needs. She emphasizes blending automation with human connection through micro-personalization.

Looking ahead, Brooke spotlights emerging technologies poised to transform social care. This includes AI unifying CRMs and social platforms for seamless omni-channel experiences. Brooke also previews an exciting proprietary AI tool in the works at her company, designed to optimize social conversations for sales.

Throughout our far-reaching discussion, Brooke provides best practices for brands to elevate their social care game. From response time expectations to the evolving role of influencers, her strategic advice readies companies for the next era of social. Discover actionable insights in this future-focused episode.

Key Points:

• The rapid adoption of social media for customer service
• Balancing emerging AI with the human touch
• The importance of emotional intelligence and micro-personalization
• Omni-channel service and internal alignment
• Response time realities and always-on expectations
• The changing role of influencers for social care
• Exciting AI innovations on the horizon

Resources:

State of Social Care Report 2023 - https://bit.ly/state-of-social-report-2023

Brooke Sellas - www.bsquared.media

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