The Varsity cover image

The Varsity

UFC Rights Fights, F1 Deal Heat & ESPN’s Media Moneyball

Feb 19, 2025
41:50

CNBC’s Alex Sherman joins John for a deep dive into how leagues can maximize profits from social media engagement in the streaming era. They also wade into the brewing media rights battles between traditional networks and streaming giants, with UFC and F1’s rights up for grabs, before Alex shares his personal insights on the overall state of sports media and the business behind the games.

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