Fashion People Stores: What Are They Good For?
Jun 6, 2025
Join Jonathan Schley, vice president of Newmark’s global retail advisory, as he unpacks the vital role of physical stores in the fashion industry. He discusses how retail spaces evolve amidst sustainability trends and the influence of social media on brand strategies. The conversation highlights the challenges of securing retail leases in major cities and the rise of pop-up shops. Jonathan emphasizes the need for luxury brands to adapt to shifting consumer behaviors while creating emotional connections through compelling in-store experiences.
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Ace Hotel Revitalized LA Area
- Jonathan Schley shared how opening the Ace Hotel in downtown LA helped revitalize the neighborhood with cool retail and cultural adjacencies.\n- This early example shows creating a cultural hub boosts foot traffic and enhances brand synergy.
Social Media Forces Real Estate Unity
- Real estate strategies were once locally isolated but now must be globally cohesive due to social media and instant visibility.\n- Uniform brand presence across geographies is essential as consumers can see brand actions worldwide instantly.
Dwell Time Drives Luxury Conversion
- Dwell time, not just foot traffic volume, predicts conversion in luxury retail.\n- Choosing store locations that encourage customers to linger improves sales potential more than simply being in high-traffic areas.