Evolving Retail Strategies: From Leases to Neighborhoods

This chapter examines the historical shift in retail leasing towards shorter leases influenced by the rise of pop-up shops and direct-to-consumer brands. It explores the transformative developments in urban neighborhoods and the evolving real estate strategies of luxury brands, emphasizing the balance between economic considerations and community engagement. The discussion highlights notable examples that illustrate the complexities of retail environments and the changing nature of consumer interactions.