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When the Facts Change
Using LinkedIn to build your business better
Oct 5, 2023
In this discussion, Assia Salikhova, Managing Director of S Marketing Lab, shares her expertise in harnessing LinkedIn for business success. She dives into practical strategies for enhancing profiles and networking, including the intriguing concept of 'ghost LinkedIn networking.' Assia also emphasizes the importance of strong online presence and organized processes in navigating business sales. Plus, she offers valuable tips on avoiding scams and managing reputation effectively in the digital landscape.
36:07
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Quick takeaways
- LinkedIn is crucial for business visibility and networking in a digital-first environment, especially post-COVID, with millions of users worldwide.
- Creating a strong LinkedIn profile involves strategic content sharing and professional image management to build connections and reputation.
Deep dives
The Importance of LinkedIn for Business Growth
LinkedIn serves as a vital platform for businesses to maintain and grow their relevance in a post-COVID world. With nearly a billion users globally, its potential cannot be underestimated, especially considering that around 60% of New Zealand's eligible workforce has a profile on the platform. The shift from traditional networking, such as word of mouth, to digital communication means that businesses must adapt to survive; being absent from LinkedIn can significantly hinder visibility. Engaging actively on LinkedIn can help connect with potential customers, employees, and contractors, making it crucial for business owners to recognize its importance as part of their networking strategy.
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