Distributed. How 37signals handles communication, meetings, and setting work boundaries with Rosa Gutiérrez
37signals embraced remote work long before it became mainstream. Its Shape Up framework helped define how remote product teams ship fast, but not every team inside the company follows the same playbook. In this episode of Distributed, host Jack Hannah sits down with Rosa Gutiérrez, Principal Programmer at 37signals and founding board member of the Ruby on Rails Foundation.
Rosa takes us inside SEIP (Security, Infrastructure, and Performance), the team responsible for everything from privacy and legacy app maintenance to large-scale infrastructure moves, such as migrating 37signals off the cloud. She shares how a writing-first culture, asynchronous communication, and a flexible, reactive approach let her team thrive outside of the Shape Up model.
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Where to find Rosa Gutiérrez:
• Bluesky: https://bsky.app/profile/rosa.codes
• LinkedIn: https://www.linkedin.com/in/rosagutierrezescudero/
• Website: https://rosa.codes/
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Where to find Jack Hannah:
• LinkedIn: https://www.linkedin.com/in/jack-hannah/
• Website: https://tuple.app/
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Timestamps:
(00:00) Intro
(01:18) Rosa’s role at 37signals
(04:10) How long-form writing is critical to 37signals’ culture
(07:34) How Rosa adapted to 37signals’ asynchronous communication and unique work style
(10:00) The benefits of asynchronous communication for focus, flexibility, and easy reference
(12:08) Why 37signals suits introverts and how they handle in-person meetups
(14:25) Why Shape Up doesn’t fit the kind of work Rosa’s team does
(17:41) How Rosa’s team prioritizes incoming issues during on-call rotations
(21:22) Why Rosa’s flexible work style makes her a perfect fit for SEIP’s reactive team
(26:03) The challenge remote workers face in setting boundaries
(27:46) A case for getting out of the house to create a better work-life balance
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Referenced:
• 37signals: https://37signals.com/
• Hey: https://www.hey.com/
• Basecamp: https://basecamp.com/
• Ruby on Rails: https://rubyonrails.org/
• Shape Up: https://basecamp.com/shapeup
• Shape Up: Stop Running in Circles and Ship Work that Matters: https://basecamp-goods.com/products/shapeup