This Hotel Tech SaaS Just Exited to Constellation Group After Hitting 30% EBITDA Margin and sharing 25% of profits with employees
Sep 25, 2023
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This podcast explores the growth and acquisition of a hotel tech SaaS company by Constellation Software. It delves into the role of technology in the travel agency industry, the company's pricing strategy and growth rate, their growth strategies and recent acquisition, and their profit margin, favorite book, and online tool.
Verhotec.com standardizes and organizes accommodation data for travel agencies, solving the problem of different suppliers providing the same hotel with different IDs.
Verhotec.com experienced significant growth with over 200 paying customers, resulting in a 70% year-over-year growth rate.
Deep dives
Verhotec.com: Organizing Accommodation Data
Verhotec.com is a company that standardizes and organizes accommodation data for travel agencies. These agencies source inventory from multiple hotel suppliers to get the best rates for their customers. Verhotec.com assigns a master ID to each hotel, allowing travel agencies to show unique listings and rates. This solves the problem of different suppliers providing the same hotel with different IDs. By standardizing the data, Verhotec.com ensures accurate information and helps customers avoid booking complications.
Verhotec.com's Growth and Revenue
Verhotec.com has experienced significant growth in the past year. They now have over 200 paying customers, powering more than 1,000 websites worldwide. Their average customer pays around $16,000 per year, resulting in a monthly revenue of $240,000. This represents a 70% year-over-year growth rate. Verhotec.com has attracted new customers through various marketing channels, including events, Google ads, and SEO. Their growth playbook involves a diversified approach, leveraging multiple strategies to acquire and retain customers.
Acquisition by Constellation Group
Verhotec.com was recently acquired by Constellation Group, specifically their subunit Juniper Group. The acquisition will allow Verhotec.com to expand into new markets, such as Europe and South America, and leverage the synergy with Constellation's existing travel tech companies. Constellation offers a supportive environment, empowering individual CEOs and their leadership teams with profit sharing opportunities. The partnership provides access to best practices, support, and transparency in operations. Verhotec.com aims to continue its profitability and growth within the Constellation Group.
Constellation software just bought this company after the bootstrapped CEO hit 60% yoy growth and over 200 paying customers. The company did 30% EBITA margin last year and is now part of Constellation Software Juniper Group.
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