Niche Website Builders Show
David Tao on Selling One of The Largest Fitness Sites + Learn His Methodology
Jul 4, 2023
David Tao, Co-founder and CEO of BarBend.com, shares his experience in selling a fitness site and the acquisition process. Topics discussed include content strategy, building partnerships, monetization, adapting to Google's AI search, and exploring revenue streams for Barbend Fitness Site. They also touch on T Nation's transition to a subscription model, creating partnerships in the strength sports industry, and their love for writing content.
41:05
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Quick takeaways
- BarBend.com's success is attributed to their unique approach of delivering news in a niche space and their commitment to providing valuable content for strength athletes and enthusiasts.
- BarBend.com's strategic approach of gradually expanding their team and maintaining a core focus on content creation helped them maintain quality control and build a loyal readership in the strength sports community.
Deep dives
BarBend.com - From News Blog to Strength Sports Authority
BarBend.com started as a news blog focused on strength sports and has since grown into a comprehensive resource for all things strength training. The CEO, David Tao, shares how he identified the opportunity in the strength community and built a site that provides event results, news, training content, and more. The site's growth was fueled by its unique approach of delivering news in a niche space and capturing the rising interest in strength training. BarBend.com's success can be attributed to its dedicated team of editors and writers, partnerships with major sports publications, and its commitment to providing valuable content for strength athletes and enthusiasts.
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