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David Tao on Selling One of The Largest Fitness Sites + Learn His Methodology

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CHAPTER

T Nation's Transition to Subscription Model

This chapter focuses on T Nation's shift from display ads to a subscription-based model, and compares it to their own approach. They discuss their disappointment in not receiving backlinks for their articles on T Nation, and the growth levers they focused on after an acquisition. They also touch on the challenges and benefits of running a content-based business in the fitness industry.

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