Ep. 130: Andrew Batey and Morgan Hayduk are both co-CEOs & co-founders of Beatdapp, a platform which processes huge quantities of data to detect streaming fraud for clients like labels and streaming platforms. Editor Joe Sparrow welcomes them back to the podcast to update us on the state of streaming fraud – and they have some truly shocking statistics to share.
They chat to Joe about the recent changes in streaming fraud, what percentage of all streaming is actually fraudulent, how many billions of dollars will be siphoned out via fraud this year, and reveal a remarkable statistic: that 40%-60% of all streams from songs distributed via many well-known distributors are fraudulent.
(It’s worth noting we spoke before some DSPs announced changes to their payment thresholds, which will require songs to get a certain number of streams before payout.)
Beatdapp: https://beatdapp.com/dsps-otts
Garth Brooks - Standing Outside The Fire: https://www.youtube.com/watch?v=m-6Koisf7UI
2Pac - Changes: https://www.youtube.com/watch?v=eXvBjCO19QY
Ponytail / candles: https://www.guinnessworldrecords.com/world-records/most-candles-extinguished-with-a-pigtail-(platted-ponytail)-in-one-minute
------
👉 FREE Amazon Music for Artists courses & certification: https://learn.musically.com/courses/amazon-music-for-artists/
👋 The Knowledge, Music Ally’s free weekly newsletter: musically.lnk.to/knowledgepo
🎉 You may be eligible for a FREE Music Ally subscription, worth £399/year, via our corporate and sponsored subscriptions. If you work for a DSP, a major label, an indie label, or if you’re an artist manager, an employee of a CMO or a publisher, check here to see if you’re eligible: musically.com/subscription-options
Ⓜ️ Subscribe to Music Ally's industry-leading analysis, reporting and news: musically.com/subscribe
Instagram: https://www.instagram.com/musicallybiz
Twitter: https://twitter.com/musically
Facebook: https://www.facebook.com/musicallyfb
Music Ally Focus