Music Ally Focus
“It’s common to see fraud between 20-60% of all streams on multiple distributors” – Beatdapp's Andrew Batey and Morgan Hayduk talk streaming fraud
Nov 8, 2023
Andrew Batey and Morgan Hayduk, co-CEOs of Beatdapp, discuss alarming statistics on streaming fraud, revealing that 40%-60% of streams from well-known distributors are fraudulent. They explore the rise of bot attacks and credential stuffing, the vulnerability of streaming platforms to fraud, and the recent changes to payment thresholds.
30:05
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Quick takeaways
- 40 to 60% of all streams from songs distributed by well-known distributors are fraudulent, highlighting the significant prevalence of streaming fraud in the industry.
- Collaboration among all stakeholders, including streaming platforms, industry stakeholders, and fraud detection companies, is crucial in combating streaming fraud and creating a more challenging environment for fraudsters.
Deep dives
State of Streaming Fraud
Andrew Beatty and Morgan Heydock, co-CEO and co-founder of Beatdap, join the podcast to discuss the state of streaming fraud. They share shocking statistics, revealing that 40 to 60% of all streams from songs distributed by well-known distributors are fraudulent. The majority of streaming fraud is financially motivated and conducted by scammers, not artists themselves. They explain how fraudulent actors blend in by using account takeovers and why it's becoming more difficult to detect fraud. Andrew and Morgan emphasize the importance of collective efforts to combat fraud in the music industry.
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