218 | In-Person Networking The Smart Way (HOT SEAT)
May 10, 2024
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Exploring the impact of in-person networking, building a community based on uniqueness, leveraging personal passions for business growth, and using innovative strategies for online coaches. Includes a podcast startup assignment for boosting visibility.
In-person networking can bring faster client gains than social media, emphasizing its significance.
Creating a community based on unique qualities can attract ideal clients effectively, moving beyond social media strategies.
Deep dives
Utilizing Unique Traits for Effective Networking
The podcast episode delves into the challenges of in-person networking events and how they may not always yield the desired results. Miles, with a small social media following, seeks advice on improving his networking strategies. Jonathan helps Miles identify his uniqueness and suggests leveraging it to attract ideal clients consistently. By focusing on what sets him apart, Miles can engage with potential clients more effectively.
Building Community Through Niche Interests
The conversation shifts to the concept of building community through niche interests. Ashley discusses how she connects with potential clients by frequenting places where they gather, such as bookstores and cafes. She emphasizes using social media not just for discovery, but as a nurturing tool to engage like-minded individuals and create a sense of community.
Emphasizing Personal Differentiation for Business Success
The podcast advocates for highlighting the unique 1% that distinguishes individuals in a crowded market. It suggests focusing on niche interests and utilizing platforms like podcasts to attract and engage with target audiences. By creating awards, organizing events, and showcasing expertise in specialized areas, individuals can stand out and establish meaningful connections within their community.
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