652. Nonprofit Marketecture: Building Connected Systems to Scale Personalization - Maria Shanley and Charles Lehosit

Meet Maria (Director of Marketing + Data Management, Second Harvest Food Bank) and Charles (Senior Vice President at RKD)🤝. In this episode, dive into their inspiring journey of digital transformation at the Second Harvest Food Bank of Central Florida. Together, they share how embracing innovation helped build a connected ecosystem that fuels smarter decisions and deepens donor relationships💡

Feel the impact when mission-driven purpose blends seamlessly with thoughtful technology, unlocking personalized connections that bring generosity and kindness to the forefront. Through heartfelt stories and inspiring insights, Maria and Charles show how innovation can truly fuel the soul of philanthropy.

From practical tips to uplifting stories, this episode offers valuable lessons for anyone passionate about making a positive impact — whether you’re in the nonprofit world or simply curious about the role technology plays in social good 🌍

Episode Highlights: 

• Digital Transformation Journey (03:00)
• Aligning Mission and Technology (09:00)
• Building Donor Relationships (15:00)
• Challenges and Successes (21:00)
• Future of Nonprofit Engagement (27:00)
• Charles Lehosit One Good Thing (29:45)
• Maria One Good Thing (30:21)

Episode Shownotes: www.weareforgood.com/episode/652

Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

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