

Instagram’s identity crisis
4 snips Aug 29, 2022
In this conversation, Rebecca Jennings from Vox, a keen observer of internet culture, joins Casey Newton from Platformer, who closely tracks tech developments. They dissect Instagram’s identity crisis, examining its shift from a beloved photo-sharing app to a video-centric platform amidst pressures from TikTok. Users express their discontent with algorithm-driven content and the platform's evolving features. The duo debates the future of Instagram as it struggles to connect with its audience and adapt to a rapidly changing social media landscape.
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Instagram's Identity Crisis
- Instagram's shift towards video, mimicking TikTok, has led to user dissatisfaction.
- This change prioritizes videos and posts from unknown accounts, replacing the familiar photo-centric feed.
Viral Protest
- Photographer Tati Bruning's post "Make Instagram Instagram Again" resonated with users frustrated by the platform's changes.
- Even celebrities like Kim Kardashian and Kylie Jenner shared the post, amplifying the message.
Instagram's Response
- Instagram's head, Adam Mosseri, acknowledges user concerns but emphasizes the platform's shift towards video.
- Despite user preference for photos, internal data suggests increasing video engagement.