Today, Explained

Instagram’s identity crisis

4 snips
Aug 29, 2022
In this conversation, Rebecca Jennings from Vox, a keen observer of internet culture, joins Casey Newton from Platformer, who closely tracks tech developments. They dissect Instagram’s identity crisis, examining its shift from a beloved photo-sharing app to a video-centric platform amidst pressures from TikTok. Users express their discontent with algorithm-driven content and the platform's evolving features. The duo debates the future of Instagram as it struggles to connect with its audience and adapt to a rapidly changing social media landscape.
Ask episode
AI Snips
Chapters
Transcript
Episode notes
ANECDOTE

Instagram's Identity Crisis

  • Instagram's shift towards video, mimicking TikTok, has led to user dissatisfaction.
  • This change prioritizes videos and posts from unknown accounts, replacing the familiar photo-centric feed.
ANECDOTE

Viral Protest

  • Photographer Tati Bruning's post "Make Instagram Instagram Again" resonated with users frustrated by the platform's changes.
  • Even celebrities like Kim Kardashian and Kylie Jenner shared the post, amplifying the message.
INSIGHT

Instagram's Response

  • Instagram's head, Adam Mosseri, acknowledges user concerns but emphasizes the platform's shift towards video.
  • Despite user preference for photos, internal data suggests increasing video engagement.
Get the Snipd Podcast app to discover more snips from this episode
Get the app