The Instagram Identity Crisis

This chapter explores Instagram's shift from photo sharing to video content due to TikTok's influence, highlighting user frustrations with Reels and algorithm misinterpretations. It emphasizes the discontent among users and creators longing for the platform's original format while addressing Instagram's struggles to maintain relevance amidst evolving trends. The chapter raises critical questions about Instagram's future direction as it navigates the challenges of engaging its audience and competing with niche-focused platforms.