Moral Injury

Why did the girlboss fall so hard?

9 snips
Jan 13, 2023
The rise and fall of the 'girl boss' captures the cultural shift from empowerment to meme. The discussion critiques the branding of female leadership in a male-dominated world, exploring figures like Kylie Jenner. Delving into the intersection of feminism and capitalism, the conversation questions corporate authenticity in promoting feminist ideals. The limitations of the girlboss movement are examined, revealing the struggles faced by women entrepreneurs. Finally, the impact of failures on young women in startup culture highlights the need for genuine support and societal transformation.
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ANECDOTE

Satirical Girl Boss

  • A girl boss wakes up at 4 a.m., runs 12 miles, and reads a book a day in three languages.
  • She screams at employees and negotiates deals since before birth, according to a satirical TikTok.
INSIGHT

Girl Boss Evolution

  • The girl boss image has evolved from a professional, business-oriented persona.
  • It now includes elements like fashionable outfits, yoga, and a specific, performative "that girl" aesthetic.
INSIGHT

Aesthetic over Work

  • The girl boss aesthetic, characterized by edgy professionalism, remains.
  • However, the actual work aspect has diminished, replaced by an association with inherited wealth.
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