The Rise and Fall of the 'Girl Boss'

This chapter examines the 'girl boss' phenomenon, tracing its origins to the 2010s and discussing its initial empowering message that later devolved into a meme. It critiques the branding strategies of female leadership in a male-dominated corporate world and reflects on personal experiences that reveal the contradictions within the girl boss narrative. The conversation further highlights how societal and industry dynamics shape perceptions of women in leadership roles, particularly through the lens of figures like Kylie Jenner.