Stay Paid Podcast 450 - Microcontent Magic and Repurposing: The Best-Kept Secrets for Growing Your Social Media Audience
Tamara Thompson is the mind behind Broadcast Your Authority, a content marketing agency that helps influencers, CEOs, and other professionals exponentially grow their influence and audiences with a data-driven approach to microcontent and repurposing. Tamara shares some of the methods she and her team use to routinely and with lightning speed grow their clients’ audiences from as few as a dozen to tens of thousands. Listen to understand the organic, audience-generating power of replicating popular content, hear how to use a call to action that promotes engagement and get subscribers and followers onto your email list, discover how to use ChatGPT to identify the best clips for microcontent, and find out about the highly promising, new social media platform that is going to give TikTok a run for its money—and why you’ll want to get in on the ground floor.
Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.
Connect | Resources
Connect with Tamara:
· Website: broadcastyourauthority.com
· Instagram: @tamarathompsonofficial
· TikTok: @tamarathompsonofficial
Resources:
· Keywords Everywhere: For finding the best keywords for your social media content
· Minichat: A bot to capture contact info from subscribers and followers
· Trint: Transcription service
· Clapper: Hot new social media platform
0:00 Introduction
0:59 Guest introduction
2:10 Strategy that led to $170K viral video
6:06 Tools for spotting trends
7:44 How long to grow depends on niche
10:24 Capitalize on what’s working
12:05 Using tags, titles, keywords, playlists
14:18 Thoughts on CTAs | “Comment below”
20:48 Using bots in conjunction with CTA
21:48 Selecting microcontent for repurposing
25:28 Thoughts on the future of social media
29:51 Tamara’s favorite mantra
33:53 Action Item