The Game with Alex Hormozi The Top 1% Do These Things Different Than You | Ep 872
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Apr 18, 2025 Explore the mindsets that set successful entrepreneurs apart from the rest. Discover how misconceptions about business can hold you back and learn to align your strategies with market demands. Understand the different levels of business and the skills needed to progress, while recognizing the dangers of distractions. Uncover strategies for scaling a business to a $100 million valuation and grasp the importance of persistence and tackling tough challenges. Embrace the difference between 'good hard' and 'bad hard' work to fuel your growth.
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Fitness Business Reality Check
- Alex Hormozi thought he was in the fitness business but realized he was in the sales and marketing business.
- His main focus shifted to getting people in the gym and keeping them there profitably.
See Far Ahead to Learn
- Look up to those 100 steps ahead to understand your real business.
- Focus on mastering sales and marketing to get customers in the door consistently.
Supplements: Brand Over Science
- Alex entered the supplement business believing product quality was key but discovered brand and distribution matter more.
- He learned that customers buy brands for taste and coolness, not scientific efficacy.