Gloss Angeles

How Caliray Keeps the Original "Essence" of Urban Decay Alive with Founder Wende Zomnir

Sep 13, 2024

Wende Zomnir, a beauty titan and co-founder of Urban Decay, shares her inspiring journey as the founder of Caliray, a brand driven by her love for the beach and sustainability. She reflects on how Urban Decay reshaped beauty norms in the '90s and her thoughts on the revival of the Naked palette. Wende emphasizes the importance of inclusivity and ethical sourcing in today's market while discussing how Caliray maintains its unique essence. Plus, she reveals a long-lost product she wishes would make a comeback.

33:07

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Episode guests

Wende Zomnir

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Episode notes

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Quick takeaways

Wende Zomnir highlights how Urban Decay transformed beauty standards by introducing bold colors, allowing for authentic self-expression beyond traditional norms.

Through Caliray, Wende emphasizes sustainability by integrating eco-friendly practices and innovative ingredients, catering to today's conscious consumer demands.

Deep dives

The Impact of Urban Decay

Urban Decay revolutionized the beauty industry in the mid-90s by challenging traditional beauty norms and appealing to a broader audience that included both genders. The brand was born from the frustration with the limited color palettes available at the time, which often only featured safe shades like pinks and beiges. By introducing bold colors and edgy packaging, Urban Decay allowed people to express themselves uniquely and authentically through makeup. This foundational ethos has paved the way for many indie brands today, emphasizing individuality rather than conforming to unrealistic beauty standards.

Intro

2min

A Sweet Dive into Beauty and Nostalgia

2min

Nostalgic Reflections and Beauty Collaborations

2min

Hydrating Primer and Party Talks

6min

From Texas to Urban Decay: A Journey of Self-Expression

9min

The Evolution of Beauty and the Impact of Urban Decay

4min

Reviving Beauty Trends

11min

Surf-Inspired Hair Care Innovations and Beauty Collaborations

3min

Wende Zomnir is someone we consider a beauty titan on Gloss Angeles: she co-founded the longstanding cosmetics brand Urban Decay in the '90s, and after selling to L'Oreal and leaving the brand herself, she launched another one: inspired by her passion for the beach, surfing and sustainability, Caliray was born,

Wende has a wealth of knowledge about the industry, so we're thrilled to have her on the pod. She shares how Urban Decay was born at a time where brands weren't a dime a dozen, her thoughts on the Naked palette resurrection, what Urban was doing before any other makeup brand, and what she thinks matters most to consumers when it comes to products. Plus, how she keeps the "dirty minds" alive with Caliray and how her second brand differs from her first. She also reveals the product she'd like to see revived in our Misscontinued segment.

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