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How Caliray Keeps the Original "Essence" of Urban Decay Alive with Founder Wende Zomnir

Gloss Angeles

CHAPTER

The Evolution of Beauty and the Impact of Urban Decay

This chapter examines the transformation of beauty as a form of self-expression, with a focus on Urban Decay's impact on the industry and the rise of diverse indie brands. It highlights the significance of storytelling in modern beauty brands and discusses societal shifts, including the acceptance of makeup across all genders.

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