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What is “cottagecore”?

Jun 2, 2025
Discover the enchanting world of cottagecore, a trend that rose during the 2020 lockdowns as people longed for simpler, pastoral living. This movement encourages slow living and a reconnection with nature, offering a cozy escape from modern chaos. Explore how social media helped fuel this nostalgic lifestyle, promoting activities like baking bread and sewing clothes. Embrace a softer way of life that harks back to a time when days were slower and more meaningful.
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INSIGHT

Cottagecore's Rise and Meaning

  • Cottagecore grew during 2020 lockdowns as people tired of city life and technology's buzz.
  • It symbolizes longing for simpler, slower living with nostalgia for traditional skills like baking and sewing.
INSIGHT

Cottagecore as Global Escape

  • Hashtag Cottagecore amassed over 16 billion views since 2020 on social media.
  • It offers an escape from global turmoil and exhaustion linked to wars and economic crises.
ADVICE

Bring Cottagecore to City Life

  • You don't have to live rurally to embrace cottagecore; bring its spirit to cities via fashion and décor.
  • Create a vibe of pastoral simplicity with floral prints, wicker baskets, and linen clothing.
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