The Data Cloud Podcast
Scaling Data-Driven Solutions in Global Hospitality with Marriott International
Dec 17, 2024
Julia Morrison, VP of Data & Privacy Engineering, and Dan MacDonald, VP of Data Platform Engineering at Marriott International, delve into Marriott's innovative use of data and AI. They discuss how data-driven insights enhance guest experiences and operational efficiency—a must for over 200 million Marriott Bonvoy members. The conversation touches on the balance between personalization and privacy, plus the transformative power of machine learning in revenue management, demonstrating a future where data elevates hospitality.
17:58
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Quick takeaways
- Marriott leverages a robust data platform to provide personalized guest experiences and optimize property management across its 30 brands.
- The integration of AI and machine learning in revenue management enables Marriott to enhance operational efficiency and improve guest satisfaction globally.
Deep dives
Harnessing Data for Enhanced Guest Experiences
Marriott uses a robust data platform to manage and analyze the data across its diverse portfolio of over 30 brands. This integrated approach allows the company to serve its primary stakeholders—guests, associates, and franchise owners—effectively. For example, data scientists can build complex models to surprise guests with personalized services, while owners can access key reports related to their properties. The goal is to create seamless experiences through centralized and high-quality data management.
