The Data Cloud Podcast Scaling Data-Driven Solutions in Global Hospitality with Marriott International
Dec 17, 2024
Julia Morrison, VP of Data & Privacy Engineering, and Dan MacDonald, VP of Data Platform Engineering at Marriott International, delve into Marriott's innovative use of data and AI. They discuss how data-driven insights enhance guest experiences and operational efficiency—a must for over 200 million Marriott Bonvoy members. The conversation touches on the balance between personalization and privacy, plus the transformative power of machine learning in revenue management, demonstrating a future where data elevates hospitality.
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Marriott's Data Strategy
- Marriott aims to create a leading data and analytics strategy by consolidating, cleaning, and governing data.
- This approach enables them to serve guests, associates, and owners through various analytical applications, from simple reporting to complex data science models.
Data-Driven Loyalty Program
- Marriott leverages data to enhance their Bonvoy loyalty program by understanding customer preferences and trends.
- The Marriott-Starbucks partnership, where members earn triple stars, exemplifies how data pipelines create seamless customer experiences.
Consistent Data Across Brands
- While data needs may vary across Marriott's diverse brands, the core principles of data quality, integration, and timeliness remain consistent.
- A focus on delivering consistent data capabilities ensures that each brand receives valuable insights despite their differences.