6min chapter

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Scaling Data-Driven Solutions in Global Hospitality with Marriott International

The Data Cloud Podcast

CHAPTER

Data-Driven Loyalty at Marriott Bonvoy

This chapter explores the intricate data engineering that supports Marriott Bonvoy's loyalty program, serving over 200 million members. It emphasizes the importance of data-driven insights in enhancing guest experiences and operational efficiency across Marriott's diverse brand portfolio.

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