One of the many challenges for low and middle income (LMI) consumers is building wealth. If you are living paycheck to paycheck with no savings you are more focused on financial survival and likely don't feel you have the capacity to build wealth. This is where Stash comes in.
My next guest on the Fintech One-on-One Podcast is Liza Landsman, the CEO of Stash, a position she has held for around a year now. They are laser-focused on the LMI consumer and have built a suite of tools to help these people save and build wealth. Their Stock-Back Card is truly innovative and is often the first time their customers have ever owned public equities.
In this podcast you will learn:
- What drew her to the CEO role at Stash.
- How Liza describes Stash and its mission.
- Who the typical Stash customer is and how they are using the app.
- Some of the changes she has made at Stash since becoming CEO.
- How their Stock-Back technology works and why it has been groundbreaking.
- The Stash 100 and their approach to financial education.
- What their customer base is focused on when it comes to learning.
- Why they created Stash Core, their back-end infrastructure platform.
- The thinking behind launching a B2B platform.
- What they learned in their Hardworking Americans Survey.
- The scale they are at today.
- How sticky their customers are and what they are doing to reduce churn.
- Liza's vision for the future of Stash.
Connect with Liza on LinkedIn
Connect with Stash on LinkedIn
Connect with Fintech One-on-One:
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- Connect with me on LinkedIn
- Find previous Fintech One-on-One episodes