Today in Focus US election extra: TikTok, podcasts and the polls
Oct 25, 2024
Adam Gabbatt, a Guardian US writer based in New York City, explores the evolving landscape of news consumption as the 2024 elections approach. He highlights how candidates are turning to podcasts and social media, particularly TikTok, to effectively connect with younger voters. Gabbatt discusses the impact of partisan news channels on public perception and reveals the key role of influential media figures like Rupert Murdoch in the political arena. This dynamic interplay shows how modern strategies shape voter engagement during a crucial election.
AI Snips
Chapters
Transcript
Episode notes
The Podcast Election
- The 2024 US election is being called the "podcast election" due to candidates' increased reliance on podcasts.
- This shift aims to reach younger voters who may not consume traditional news.
Candidates on Podcasts
- Kamala Harris has appeared on podcasts like "Call Her Daddy" and "Charlemagne tha God" to connect with diverse audiences.
- Donald Trump plans to appear on Joe Rogan's podcast, the most popular in the US.
Podcast Strategy
- Podcast interviews offer a more personal and relaxed setting than traditional media.
- This allows candidates to reach voters who might not otherwise engage with political content.