Today in Focus
US election extra: TikTok, podcasts and the polls
Oct 25, 2024
Adam Gabbatt, a Guardian US writer based in New York City, explores the evolving landscape of news consumption as the 2024 elections approach. He highlights how candidates are turning to podcasts and social media, particularly TikTok, to effectively connect with younger voters. Gabbatt discusses the impact of partisan news channels on public perception and reveals the key role of influential media figures like Rupert Murdoch in the political arena. This dynamic interplay shows how modern strategies shape voter engagement during a crucial election.
09:46
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Candidates are utilizing podcasts to foster a more personal connection with younger voters, moving away from traditional campaigning methods.
- Social media platforms like TikTok are integral to campaign strategies, targeting younger demographics through relatable content and trends.
Deep dives
The Dominance of Alternative Media
The 2024 US election is significantly influenced by alternative media platforms, particularly podcasts, which candidates are using to engage with younger voters. Both Kamala Harris and Donald Trump have chosen to appear on popular podcasts, facilitating a more intimate and relaxed interaction with potential voters. This strategy allows candidates to connect with audiences who may not engage with traditional campaign formats, leading to greater exposure. For instance, Harris’s appearances on shows like 'Call Her Daddy' and Trump's on Joe Rogan's podcast reflect a shift in how electoral campaigns are targeting different demographic groups.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
