
The Edward Show What You Should Never Automate in SEO (And Why Everyone Gets This Wrong)
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Oct 19, 2025 Discover why certain aspects of SEO should never be automated. Hear insights from a viral Reddit thread about the importance of human creativity in writing. Uncover the pitfalls of relying on AI for keyword intent and the challenges faced in automating backlinks. Learn how human judgment excels over data when crafting effective strategies. Plus, find out why Google's quality standards favor genuinely helpful content over AI writing. This discussion is packed with essential tips for creating lasting SEO success!
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Intern Wanted To Automate Everything
- Edward hired an intern who wanted to automate almost everything due to coding background.
- He used a viral Reddit thread to show what SEOs recommend not automating.
Human Thought Trumps Full AI Writing
- Unique, thoughtful writing should not be automated because it lacks true human thinking and logical flow.
- Edward Sturm argues AI is useful as an assistant but fails to produce lasting, high-quality content on its own.
Automate Data, Not Judgment
- Automate data collection and reporting but never automate judgment or prioritization decisions.
- Use automation to free time for thinking, not to replace human decision-making.
