Swiss based Alex is a gifted communicator and the author of ‘Business Model Generation’ – a book about business models that has sold over 120,000 copies. (Why? Because it is extraordinarily good). Fast Company Magazine named Alex’s book one of the Best Books for Business Owners in 2010. At BoS 2011 he talked on how to implement this practically in your own business.
Recorded live at Business of Software USA 2011.
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