James Taylor is the Founder & CEO of Particular Audience - https://particularaudience.com
Particular Audience is a dynamic eCommerce website personalisation platform for commerce
Particular audience also helps merchants personalise the customer experience across other digital platforms and services via native integrations with 3rd party marketing tools
Particular Audience is a true 'Search & Merch' platform, personalising the customer experience across site search, category merchandising, product recommendations and content
In this episode, Jason and James discuss how important it is to personalise the experience for each and every customer if they are to feel valued, appreciated and ultimately brand loyal
THE ECOMMERCE EDGE Podcast with Jason Greenwood