Colleagues discuss the optimal business model for a microgym, emphasizing the value of coaches in CrossFit and tailoring coaching approaches. They explore the importance of clients' definition of fitness, the role of coaches in the fitness industry, and the need for gym owners to prioritize clients over investor profits. They delve into boutique fitness studios, the pros and cons of F45, and invite listeners to learn more about personal training before judging.
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Quick takeaways
The MadLab School of Business model emphasizes a PT first approach for micro gyms, focusing on creating relationships with clients and ensuring professional wages for coaches.
Current fitness industry models prioritize volume and scalability, often neglecting professional wages for coaches and failing to serve clients, coaches, and gym owners effectively.
Coaches should aim to provide additional services beyond leading group classes, such as specialized training, collaborations with professionals, and lifestyle coaching, to expand their role and increase their income.
Deep dives
PT first model with more than just personal training
Craig Patterson and Tom Srosi discuss the MadLab School of Business model, which prioritizes a PT first approach for micro gyms. They emphasize the importance of properly running a micro gym and share their thoughts on group fitness experiences. They argue that their model provides a strong case for PT first, with a focus on creating relationships with clients and ensuring professional wages for coaches. They highlight the need to bridge the gap between fitness and preventative medicine, and emphasize the value of creating a framework for making decisions that works for the client, coach, and gym owner.
Challenges with current fitness industry models
The discussion delves into the challenges of current fitness industry models, such as F45, Orange Theory, and CrossFit. The guests argue that these models prioritize volume and easy scalability, often neglecting the importance of professional wages for coaches. They suggest that these models do not serve the client, coach, or gym owner effectively. The conversation highlights the need for a shift towards authentic, professionalized gym models that prioritize client needs, coach development, and long-term relationships.
Transitioning to a more professionalized gym model
The guests propose an alternative approach that focuses on professionalism, autonomy, and higher client accountability. They discuss the benefits of a more personalized, one-on-one approach to coaching, taking into consideration the specific needs and goals of each client. They argue that this approach can lead to higher retention rates and better client outcomes. The conversation suggests that a more professionalized gym model can help bridge the gap between fitness and preventative medicine, while providing coaches with a sustainable and fulfilling career path.
The Value of Coaching and Tailored Programming
The podcast episode discusses the importance of coaching and tailored programming in fitness. The speaker emphasizes that simply attending group classes or following generic workout programs is not enough to achieve optimal results. Instead, having a coach who can provide personalized guidance and program workouts based on individual goals and needs is crucial. Coaches add value by making exercises more effective and efficient, allowing clients to achieve their desired outcomes. The speaker explains that tailored programming involves focusing on specific movements and varying them based on the client's goals. This approach ensures that clients are doing what's best for their individual needs and not just following a one-size-fits-all approach.
Evolving Beyond Floor Coaching
The podcast dives into the idea of coaches evolving beyond being on the gym floor and finding ways to maximize their value and income. While being a coach on the floor can be fulfilling, it is not always a sustainable long-term career option. The speaker suggests that coaches should aim to provide additional services and become more than just someone who leads group classes or instructs exercises. Building relationships, understanding clients' goals and needs, and becoming a resource in various aspects of their fitness journey can help coaches expand their role and offer more value. This may involve offering specialized training for specific goals, collaborating with professionals in other fields, such as physical therapy or nutrition, or providing additional services like lifestyle coaching. By offering these additional services, coaches can potentially increase their income and create a more sustainable and fulfilling career.
A few colleagues from Canada decided to come back on the podcast to riff back and forth on what they believe to be the optimal business model for a microgym. In this episode, Craig Patterson and Tom Sarosi return and we challenge each other back and forth regarding their unique business system.
They offer a significant discount on their online course that gives you a full introduction to the Mad Lab Business system. Learn more about it here: https://www.madlabbusiness.com/stu
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