WTF Gym Talk cover image

WTF Gym Talk

Challenging The Mad Lab Business Model

Nov 8, 2023
01:08:39
Snipd AI
Colleagues discuss the optimal business model for a microgym, emphasizing the value of coaches in CrossFit and tailoring coaching approaches. They explore the importance of clients' definition of fitness, the role of coaches in the fitness industry, and the need for gym owners to prioritize clients over investor profits. They delve into boutique fitness studios, the pros and cons of F45, and invite listeners to learn more about personal training before judging.
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Podcast summary created with Snipd AI

Quick takeaways

  • The MadLab School of Business model emphasizes a PT first approach for micro gyms, focusing on creating relationships with clients and ensuring professional wages for coaches.
  • Current fitness industry models prioritize volume and scalability, often neglecting professional wages for coaches and failing to serve clients, coaches, and gym owners effectively.

Deep dives

PT first model with more than just personal training

Craig Patterson and Tom Srosi discuss the MadLab School of Business model, which prioritizes a PT first approach for micro gyms. They emphasize the importance of properly running a micro gym and share their thoughts on group fitness experiences. They argue that their model provides a strong case for PT first, with a focus on creating relationships with clients and ensuring professional wages for coaches. They highlight the need to bridge the gap between fitness and preventative medicine, and emphasize the value of creating a framework for making decisions that works for the client, coach, and gym owner.

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