Challenging The Mad Lab Business Model
WTF Gym Talk
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The Value and Challenges of Boutique Fitness Studios
This chapter explores the booming boutique fitness studio market, highlighting its worth of nearly $50 billion in 2021. The speakers discuss the limitations of group fitness for older individuals, advocate for a PT first model, stress the significance of data analysis and maximizing KPIs, and emphasize the need to share success stories of alternative fitness models.
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