The Creator Passport Podcast Episode 92:UGC vs. Influencer Marketing: What Really Makes More Money?
Sep 26, 2025
Discover the battle between UGC and influencer marketing, revealing how both can lead to lucrative careers. Explore why brands are obsessed with authentic user-generated content and the financial ceilings of each path. Learn essential tips on storytelling and building your portfolio as a new creator. Uncover the differences in scalability between the two routes, and find out when to pivot from UGC to sponsorships. This insightful discussion offers invaluable guidance for aspiring creators looking to navigate the monetization landscape!
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Transcript
Episode notes
Why Brands Love UGC
- UGC means creating content brands use on their channels so you don't need your own audience.
- Brands prefer UGC because it feels authentic and converts better in ads.
Deodorant Ad That Ran A Year
- Stephen and Giselle recall a deodorant UGC ad that ran for a year and targeted Stephen's local community.
- The long-running ad proved how powerful and durable a single UGC video can be for sales.
Influencer Content Is A Long Game
- Influencer content focuses on long-term audience growth and personality-driven posts.
- Influencer deals can scale to much higher payouts but require sustained effort.