In Episode #178, a condensed throwback to Episode #112, we hear from Harvard-trained psychologist Dr Melanie Joy about food ideology and speciesism.

This episode focuses on effectively communicating the message of following a plant-based lifestyle from a psychological perspective. Melanie shared her insights into cognitive dissonance, why people may react negatively to the plant-based message, and why the common arguments and approaches can push people in the opposite direction. If you want to know how to approach the topic of plant-based eating in a way that people will be receptive to, this is a great one to listen to.

For more insights and reflections, visit The Proof website for the full show notes.

Enjoy, friends.

Simon

Want to support the show? 

The best way to support the show is to use the products and services offered by our sponsors. To check them out, and enjoy great savings, visit theproof.com/friends. You can also show your support by leaving a review on the Apple Podcast app and/or sharing your favourite episodes with your friends and family.

Simon Hill, MSc, BSc (Hons) 

Creator of theproof.com and host of The Proof with Simon Hill 

Author of The Proof is in the Plants 

Watch the episodes on YouTube or listen on Apple/Spotify 

Connect with me on Instagram, Twitter, and Facebook 

Download my complimentary two-week meal plan and high protein Plant Performance recipe book