PNR 161: Is It Content Marketing or Sales Collateral?

In this episode of This Old Marketing, Joe and Robert dismantle a blog post that insists that content marketing does not exist. In other news, a number of content jobs will be lost to machine learning and Enterprise launches a new digital magazine that looks like sales collateral.  Rants and raves include Scott Galloway and PewDiePie.  This week's TOM: Constant Contact.

This week's show links:

Is Content Marketing Failing Us In B2Bhttp://www.heidi-taylor.com/blog/b2b-marketing/is-content-marketing-failing-us-in-b2b/

Will Artificial Intelligence Replace Writers and Content Marketershttp://www.pr2020.com/blog/will-artificial-intelligence-replace-content-marketers Enterprise Embraces Content Marketing With Digital Magazinehttp://www.mediapost.com/publications/article/290321/enterprise-embraces-content-marketing-with-digital.html EPISODE SPONSOR - Content Marketing Institute 2017 Events - http://contentmarketinginstitute.com/events/ RANTS AND RAVES  https://www.l2inc.com/winners-losers-what-airbnb-isn't-telling-us/2016/blog http://www.businessinsider.com/groupm-creates-mplatform-division-2016-11   https://www.linkedin.com/pulse/microsoft-linkedin-beginning-our-journey-together-satya-nadella https://www.youtube.com/watch?v=Y39LE5ZoKjw