Evernest Property Management Show Episode 126: The Truth about Property Management: A Candid Talk with Marc Cunningham
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May 13, 2024 Marc Cunningham, Owner of Grace Property Management, discusses the evolving landscape of property management, challenges, legislative impacts, content strategies, and investor dynamics. He emphasizes face-to-face interactions, building a property management legacy, coaching in the industry, embracing mistakes in content creation, navigating controversy, shifting trends in real estate investment, and marketing complexities.
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Everyone’s Front Stage Hides The Backstage
- Many property managers present a polished front while privately struggling with common problems.
- Accepting that “everyone’s got it together” is false reduces imposter pressure and speeds learning.
From Kid Pulling Weeds To Owner
- Mark grew up working summers in his dad's property management business and reluctantly joined later.
- Today he runs a 1,200-door company with a 30-person team built from that family start.
Recruit Proven Talent, Don’t Hire Potential
- Recruit proven performers rather than hiring for potential alone.
- Change your mindset from interviewing to recruiting when you want top talent.