619 Jana Goodbaum: Co-Founder & CEO of Happy Wolf

Nov 25, 2024

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On this episode of The Kara Goldin Show, I’m joined by Jana Goodbaum, Co-Founder and CEO of Happy Wolf, a snack brand that’s reimagining healthy snacks for kids. Jana's journey began when, as a health-conscious mom and former fast-food marketer for Tim Hortons, she noticed a lack of school-safe, whole-food snack options for her children. Determined to find a better solution, she began crafting recipes in her own kitchen, leading to the creation of Happy Wolf: nut-free snack bars made with only whole ingredients you’d find at home, naturally sweetened with dates and honey.
We dive into Jana’s inspiring journey of building a brand from scratch, her dedication to providing genuinely clean, school-safe snacks, and the challenges and wins she’s faced along the way. Jana also shares insights into navigating the crowded food industry, growing Happy Wolf from 120 stores to an upcoming major retailer launch, and how she’s staying true to her mission in the face of rapid growth. If you’re interested in entrepreneurship, health-conscious living, or love a good story about following your passion, this is an episode you don’t want to miss!

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Jana Goodbaum and Happy Wolf:
https://happywolf.com/
https://www.instagram.com/happywolfsnacks/
https://www.linkedin.com/in/janagoodbaum/