In Episode #63, we explore managing rental properties and building the rental management platform of the future. We’re joined by Dana Dunford, Co-founder and CEO of Hemlane. We cover problems in the property management industry, the current technology in that space and, and the co-founder dynamic.

“For anyone out there starting a company, just start with one pain point and build something for that. And then start layering on everything else.” – Dana Dunford

EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED)

https://www.danielscrivner.com/notes/dana-dunford1-outlier-academy-show-notes 

FULL TEXT TRANSCRIPT

https://www.danielscrivner.com/notes/dana-dunford-outlier-academy-transcript 

CHAPTERS

This episode is our definitive guide to building a rental management platform. In it we cover:

• (00:00:00) – Introduction
• (00:01:45) – Dana's background and path to Hemlane
• (00:05:19) – Problems in the property management industry
• (00:10:52) – The current technology space in real estate and property management
• (00:13:57) – Hemlane's customer journey
• (00:17:11) – Serving customers and alleviating their pain points
• (00:26:22) – The work that led to founding Hemlane
• (00:29:45) – The co-founder dynamic
• (00:33:28) – Advice for founders

ABOUT HEMLANE

After starting to invest in rental properties more than a decade ago, Dana noticed that there was a massive hole in the market. As a landlord, you could either manage everything yourself, or pay someone else to manage it for you. There was no middle ground. So Dana and her co-founder Frank Liu set out to build exactly that and founded Hemlane. 

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ABOUT OUTLIER ACADEMY

Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK.

Website: https://www.outlieracademy.com

Twitter: https://www.twitter.com/outlieracademy

ABOUT DANIEL SCRIVNER

Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts.

Website: https://www.danielscrivner.com

Twitter: https://www.twitter.com/danielscrivner

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