AdTechGod sits down with Joshua Palau

Joshua Palau is the VP, Performance Media at Pfizer.

He is a seasoned marketer and has a ton of experience spanning some of the world's most iconic brands including Johnson & Johnson, Disney, Comcast, Bayer, and LendingTree.

On this episode of our podcast, Joshua Palau dives into a topic he feels strongly about: the artificial separation of brand and performance marketing. Drawing from his experience at Pfizer and other major companies, Joshua argues that everything in marketing drives performance—it's just a matter of how you measure it.

He emphasizes the importance of integrating brand-building efforts with performance channels rather than treating them as separate entities.

Joshua shares insights on why building a strong brand is crucial for driving sales and why marketers should avoid putting brand and performance into separate buckets.

Tune in for a compelling discussion on why "everything is performance."

Thank you to LiveIntent for sponsoring this episode.

Takeaways

• Networking and building connections at industry events like Cannes can be valuable for marketers.
• Creativity is essential in marketing, and the focus on creative thinking is increasing.
• The healthcare industry requires a thoughtful and targeted approach to marketing due to privacy and compliance regulations.
• Understanding the value you bring to the conversation and focusing on solving business problems can help build strong relationships with clients.
• The separation of brand and performance marketing is a controversial topic, and it's important to recognize that building a brand can lead to performance outcomes.

Chapters

• 00:00 Introduction and Background of Joshua Palau
• 02:15 The Value of Networking and Building Connections
• 06:04 The Importance of Creativity in Marketing
• 10:17 Navigating the Challenges of Marketing in the Healthcare Industry
• 29:22 The Controversy of Separating Brand and Performance Marketing